GLOBAL DIGITAL TIMES | Improve Website Track Record with Search Engine Optimization ( SEO) –  Talking about digital marketing strategies certainly cannot be separated from Search Engine Optimization (SEO).

In simple terms, SEO is a process that is carried out systematically with the aim of increasing traffic visits by utilizing search engine algorithms or work mechanisms.

One of the search engines most used by internet users is Google, so website optimization generally follows the Google Guidelines with the assumption that if the website's performance is good in Google's eyes, it will be in line with other search engines such as Yahoo and Bing.

Website pages that rank well on Google search pages will certainly have the opportunity to get more potential visitors continuously for free.

Internet users use search engines either to simply get information, buy goods, or find the services they need. By maximizing search results for keywords related to products or services, we can improve the website's track record with these SEO rules.

The presence of company product or service information on the first page is very likely for companies to get customers.

The advantage of keyword optimization on search engines is the presence of interest or interest in the products or services offered through the keywords used by potential customers.

With interest and relevant search results, the products and services offered will answer the needs of potential customers. The results from the Google search engine are divided into two: organic search results, and advertisements (marked with the ads logo).

Search Engine Optmization itself works to maximize results in organic search results, so that the company's website can be on the first page of Google search results.

You can imagine the great potential that will be obtained if your company's products or services appear on the first page of Google. The number of searches for these keywords and the probability of the number of clicks that will bring in a certain turnover can be calculated using the following method:

If your company sells generators and appears on the first page then:

1% of 100,000 will click on your company's website, namely: 1000 clicks

And out of 1000 visitors are potential customers, most likely at least 1% will buy generators from your website. By appearing on the first page of Google, the potential for selling at least 100 generators a day can be ascertained.

Search engine optimization  or SEO needs to be done by those who really understand the performance of the search system so that they can carry out an analysis so that the company's website is in accordance with Google's guidelines besides that there are also off page methods or outside the website structure that need to be done so that the targeted keywords can be optimal.

In doing SEO, you also really need in-depth knowledge about the techniques used, don't let the techniques used actually make your website banned by Google so that it can't be found in search results.

If you don't have time to study in depth SEO techniques that are safe and effective, there's nothing wrong with submitting your website SEO to an experienced digital agency and supported by an expert team like indotrading.com, so your website will perform well without having to worry about penalties. from google.